Graduate Certificate in Marketing

Growth in pharmaceutical, life science and healthcare related business is fueling the need for skilled marketing professionals. The National Health Expenditure Accounts (NHEA) estimate that healthcare spending will rise to 20% of gross domestic product by the end of this decade. And the U.S. Bureau of Labor Statistics slates a faster than average growth in marketing careers.

The ten-credit USciences Certificate in Marketing is designed to meet this need, and can be completed in as few as 12 months or as long as four years, working at a pace that fits your schedule. 

Areas of focus include advertising, brand management, digital marketing, market access and reimbursement, market research, medical education, pricing, promotion, public relations and sales. 

As a graduate of this certificate program, you will:

• Gain a strong foundational knowledge of the marketing discipline and learn new digital marketing and social media marketing techniques. 
• Develop product launch readiness plans, annual brand plans, and perform competitive analysis.
• Benefit from faculty and expert partners that incorporate real-world industry expertise and relevant applications into each course.

What Sets Us Apart?

1. This professionally recognized certificate is designed in collaboration with marketing experts working within the healthcare and pharmaceutical industries.

   ---

2. An interdisciplinary approach helps you gain practical experience in a variety of fields—preparing you for a dynamic marketing career in the healthcare, life sciences or pharmaceutical industries.

   ---

3. A flexible curriculum includes evening and part-time options, allowing you to combine on-site and online coursework. The curriculum can be tailored to your interests and goals with a variety of electives.

---