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Hundreds of Donors Support USciences Giving Tuesday
This year’s Giving Tuesday campaign brought together more than 600 USciences students, faculty, staff, alumni, and friends to help raise more money than ever in support of student activities, research, and more.
This year’s Giving Tuesday campaign at the University was propelled forward by the generosity of trustee Lucy Malmberg P’72 who offered a special dollar-for-dollar matching gift for all donations up to $500,000.
“We are thankful to all who donated to this year’s campaign and helped to support the activities important to our students,” said Robert Rudd, Vice President of Institutional Advancement. “But most of all we are thankful to Lucy for putting up this challenge to our donors.”
Giving Tuesday is a national movement for philanthropic support following Thanksgiving and its associated shopping events — Black Friday and Cyber Monday. Giving Tuesday, which began in 2012, kicks off the charitable season when many focus on their holiday and end-of-year giving.
This year’s Giving Tuesday campaign launched at the beginning of November with the debut of a new Giving Tuesday website allowing each department, student group, team, or campus organization to identify specific challenges or funds that they would seek funding for and share with their supporters directly. More than 70 funds were supported through this effort.
The brothers of Pi Lambda Phi were particularly successful in engaging donors to raise money ahead of their 50th anniversary in 2019. The fraternity raised more than $37,000 from 65 donors, which David Dill PharmD’22 attributes to engagement from all active members as well as personal outreach to alumni, updating them about recent activities and connecting with them about their shared experience.
“We told alumni that the reason Pi Lambda Phi is great is not only because of its past but also its future,” said Dill, who said the fraternity was thankful to all donors, including those who reconnected with the University as part of these efforts. “It is our alumni that got us here and we have 50 years of rich history, but through these efforts there can be another 50 more.”
Throughout the month each department monitored the status of their campaigns and promoted their causes any way they could including by email, text, and on social media.
On Giving Tuesday, there was excitement across campus to reach their goals by 11:59 p.m. There were activities on campus to engage with students including a hot chocolate station, giveaways, and a social media sharing station where students took photos with Drake the Devil, USciences mascot, to share on social media and thank donors.
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