Marketing Minor

Increase Your Future Value

The marketing minor is designed to provide non-business majors with an opportunity to gain an appreciation of what it takes to be successful in marketing in today’s ever-changing global business environment. The emphasis of this minor is to develop in-depth marketing knowledge and build the practical skills necessary to market products and services to such diverse audiences as physicians and other healthcare professionals, patients, and payers, as well as in business-to-business situations.

Coursework & Duration

Prerequisite Course

Course Number Course Name Credits
PB 120 Introduction to Business Seminar 2 credits

Required Courses

Course Number Course Name Credits
EC 101 Introduction to Macroeconomics 3 credits
PB 316  Accounting Theory 3 credits
PB 319 Introduction to Marketing Management 3 credits

Suggested Elective Courses Include*

Course Number Course Name Credits
PB 382 Special Topics in Pharmaceutical and Healthcare Business I 2 credits
PB 425 Consumer Behavior: Healthcare Marketing Applications 3 credits
PB 429 Product Management 3 credits
PB 435 Advertising and Promotion 3 credits
PB 437 International Marketing 2 credits
PB 478 Pharmaceutical Marketing Research 3 credits
WR 303 Professional Writing 3 credits
WR 402 Public Relations Writing 3 credits

*Note: Elective courses should be made in consultation with the student’s assigned minor advisor. Other elective courses that have a common intellectual bond can be approved by the minor advisor, program director, or department chair.

Requirements & Expectations

Interested students should apply to the minor program early in their academic career, usually by the fifth semester of college work, but no later than the end of the drop/add period of the first semester of their last year of didactic work. To satisfactorily complete a minor in marketing, students must complete a minimum of 20 credits including the prerequisite course (2 credits), required courses (9 credits), and elective courses (9 credits).

Contact:

Richard Minoff, MBA

Office Location:

4101 Woodland Avenue, Room 145

Address:

University of the Sciences
600 South 43rd Street
Philadelphia, PA 19104-4495

Phone:

215-895-1182

Email:

r.minoff@usciences.edu