Professor Richard Minoff Presents at Academy of Business Research Conference
Published on October 12, 2017
Professor Richard Minoff, director of the pharmaceutical and healthcare business program, delivered a presentation at the Academy of Business Research Conference in Atlantic City on September 18th.
Minoff presented a paper entitled "Reimagining the Pharmaceutical & Life Sciences Global Brand Team (GBT)."
The presentation discussed the core drivers impacting GBT effectiveness and its relationship to brand performance. He also shared a new ‘best practices’ GBT model for the pharmaceutical and life sciences industry designed to significantly increase brand team effectiveness to ensure performance from both a process charter perspective, as well as a talent management perspective.