Claudia Parvanta, “The ‘Campaign’ Considerations for the ‘Message’ and ‘Look’” at the Institute of Medicine of the National Academies Food and Nutrition Board workshop “Updating the USDA National Breastfeeding Campaign Loving Support Makes Breastfeeding Work,” April 26, 2011. Her presentation will be part of the report submitted by the National Academy of Sciences to the USDA to guide its efforts in meeting the goals of Healthy People 2020 to increase breastfeeding initiation and duration. For more information, or to contribute a public comment, please go to
iom.edu/Activities/Nutrition/USDABreastfeeding/2011-APR-26.aspx.