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Philadelphia College of Pharmacy Campaign, 2006-07
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Campaign for Philadelphia College of Pharmacy

In 2006, USP launched a campaign to promote its flagship college, The Philadelphia College of Pharmacy. 

The goal of the campaign was to rejuvenate the PCP brand and message and to reconnect PCP with the USP brand.  Through profiles and testimonials, the campaign highlights extraordinary accomplishments of PCP faculty, students, and alumni. 

Components of the campaign included 30-second radio spots, billboards, and individual profiles at  

You can see the billboards and hear the radio ads by clicking the links below.  As measured by hits to the USP web site since the beginning of the campaign, the ads increased traffic to our site.

Steph Billboard

Pioneer. Founder. Alumna.

Billboard (pdf file)
Radio (mp3 file)
Web Profile

Mercadante Photo

Entrepreneur. Visionary. Alumnus.

Radio (mp3 file)
Web Profile

Leader. Activist. Student.

Billboard (pdf file)
Radio (mp3 file)
Web Profile

Adejare Photo

Researcher. Patent holder. Educator.

Radio (mp3 file)
Web Profile



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