University of the Sciences in Philadelphia

How would you convince people to make healthy lifestyle decisions?

Mayes College of Healthcare Business and Policy at University of the Sciences encourages you to be creative and think out of the box in persuading someone to live a healthy lifestyle. Mayes is sponsoring a scholarship and cash prize competition, open to all sophomore, junior and senior high school students. Total cash prizes and scholarships in excess of $10,000 are available to the winning teams, who develop the best Healthy Lifestyles campaign using social media. Social media includes: YouTube, Facebook, Twitter, Tumblr, etc.

• Campaign themes should encourage individuals to adopt a more healthy lifestyle such as making better food choices, losing weight, limiting alcohol consumption, stop smoking, etc.
• Target audiences can include peers, young adults, parents, grandparents, etc.
• Submission must include a PowerPoint presentation. You can also use videos, photo galleries, and other tools that take advantage of social media platforms.
• The entries will be judged on creativity and/or originality (30%); understanding the target audience (15%); social media strategy (15%); presentation skills (15%); and social media campaign materials including relevance/applicability, artistic merit, mastery of the media, and production skills (25%.)
• Presentations will be made at the McNeil Science and Technology Center, Saturday, January 19, 2013 starting at 10am.