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Instructional Design Services

What is Instructional Design?

The process of designing, developing, and delivering instructional materials.

The terms instructional design, instructional technology, educational technology, curriculum design, and instructional systems design are often used interchangeably. Instructional Design as a discipline seeks to organize and manage the process of building curricula and learning activities as well as measuring its outcomes.

Who are we?

The Office of Academic Technology has two Instructional Designers on staff, Andrew Esposito and Robert McCunney.  The Philadelphia College of Pharmacy has an Instructional Technologist, Amy McLaughlin.

What Do We Do?

    • Online and hybrid course development
    • Technology integration and solutions based on instructor needs
    • Develop new approaches to teaching & learning
    • Conduct Blackboard training sessions/workshops
    • Produce learning/training resources for faculty & staff

The Instructional Design Process

There are various instructional design models but the majority are based on the ADDIE model which includes Analysis, Design, Development, Implementation, and Evaluation phases.

Each topic below expands and displays an explanation.

Analysis | Design | Development | Implementation | Evaluation


Please click the question title to display the answer.

How long does the Instructional Design process take?

I am not experienced teaching online or with technology, can I still get involved?

What do I need to get started?

Is teaching online different from teaching face-to-face?

What are some ways to engage my students online?

How can I get started?



Contact our Instructional Designers

Office of Academic Technology Services
Philadelphia College of Pharmacy
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